A Toast to Planning

Why would Tesco produce a toaster that doesn’t accommodate a normal size piece of bread?

If you are manufacturing a toaster surely the most fundamental design element it needs is the ability to house the bread, followed by the ability to toast it. I mean for a toaster that’s pretty much the main two objectives: 1) accept bread, 2) toast bread.

But for some reason the toaster we now own in our new house doesn’t do this. Despite using a slice of highly mainstream and commercial bread – a good staple size to test against I would have thought – the toaster is unable to accept the bread horizontally so it must be placed vertically. This of course leaves around 1/8th, possibly 1/10th, protruding from the toaster which means you either have to waste the aforementioned size which doesn’t get toasted, or keep and eye on the bread-becoming-toast, to turn it around to try and ensure both ends of the bread are toasted – which means the middle becomes more toasted than either end, giving rise to a slightly disconcerting taste sensation whereby the toast start mildly toasted, becomes moderately toasted before reverting to being mildly toasted again.

The whole point of a toaster is to remove the element of watching, a-la the grill which requires constant supervision, but with this method you are once again chained to the kitchen watching the toaster, wasting time when you could be doing other useful 'morning' things. And all this because the 'geniuses' who designed these infernal contraptions didn’t think to measure the average size of a piece bread before they started mass-bloody-producing them.

Every little helps? A little bit more thought would help a lot.