Thursday, February 01, 2007

The All Purpose UGC Blog Entry

Today's talk from Chris Shaw was another trawl through the merits and pitfalls of UGC and, in particular, how Five News now pays upwards of £100 pounds for "Your News" stories.
It was interesting to hear about Five's individual stance on the benefits of UGC but I'm sorry to say it was a case of "heard it all before."
Therefore I present the catch-all guide to what most big-wigs in the industry make of UGC (words in bold are the buzz-words you should use in order to pass yourself off as knowledgeable on this subject).
"The opportunity for community involvement that UGC, or 'citizen journalism', presents is one which media companies must recognise - in all multi-media formats. Although we're not sure why yet."
I shall refer any further UGC relevant talks to this post in future.

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