Showing posts with label UGC. Show all posts
Showing posts with label UGC. Show all posts

Friday, April 03, 2009

Building snowmen to get on the news

Charlie Brooker's Newswipe was good this week, covering User Generated Content, or UGC to the media-savvy among you (or those with a penchant for acroynms). We heard a lot about UGC on our course in Cardiff - see - and so it was interesting to see what Brooker would make of it, especially with his ability to hit the target of his scorn repeatedly - X-factor for example.

It was interesting to hear his view that it's been since the death of Diana that the news has become far more interested in what we think and feel about particular issues despite the fact, as Brooker pointed out, it's not really news. The snow in Februray of this year gave him the perfect ammunition for this - showing the endless pictures of snow and snowman that the BBC showed throughout the coverage, despite the fact it's not really news at all. His clip of Jeremy Paxman's withering contempt for this practice was fantastic.

The rise of UGC is undoubtedly a good thing when it's used correctly and can add to the story - images of floods, fires, plane crashes, and so forth all can give a news story added value and an impact; Twitter has, as I have said, already shifted this up to another level. However, it is important that this isn't the story, it must be an adjunct to the story. Once the story has been covered, discussed, looked at and the days have rolled on it should, unless somehow continually relevant, be dropped / pushed down the schedules. Even if there are more people's opinions that can be gathered / pictures coming in it doesn't mean it should stay in the news agenda.

There's only so many snowmen you can look at.

Thursday, February 01, 2007

The All Purpose UGC Blog Entry

Today's talk from Chris Shaw was another trawl through the merits and pitfalls of UGC and, in particular, how Five News now pays upwards of £100 pounds for "Your News" stories.
It was interesting to hear about Five's individual stance on the benefits of UGC but I'm sorry to say it was a case of "heard it all before."
Therefore I present the catch-all guide to what most big-wigs in the industry make of UGC (words in bold are the buzz-words you should use in order to pass yourself off as knowledgeable on this subject).
"The opportunity for community involvement that UGC, or 'citizen journalism', presents is one which media companies must recognise - in all multi-media formats. Although we're not sure why yet."
I shall refer any further UGC relevant talks to this post in future.

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